Content management systems (CMS) and drag-and-drop website building tools have certainly put a damper on professional web development services in recent years. The more advanced such tools have become, the easier it is for business owners to put together a decent website within a few hours’ time. The only question is one of quality. Is it there, or is it lacking?
Quality is a key factor in whether a website produces results. And for the record, quality is not defined by the template website owner chooses through their CMS or drag-and-drop builder. Templates are just one spoke in a much larger wheel.
Why Quality Truly Matters
Before getting into what constitutes a quality website experience, let us discuss why quality truly matters. For starters, research suggests that it only takes 50ms – that’s less than one-tenth of one second – for a visitor to form an opinion about a website. In the blink of an eye, a first-time visitor gets either a good or bad impression.
That is important enough. But now consider this: 75% of web users admit to judging a company’s credibility based on their impressions of the website. Combine the two statistics and it is clear that first-time visitors form an opinion about a company’s credibility within one second of seeing its website. Let that sink in for just a minute.
What Constitutes Quality
Moving on to what actually constitutes a quality website, there are numerous factors. Each one is experienced by first-time visitors at a different point during the journey. Those factors that are experienced first are most important because they help form a visitor’s first impression.
Webtek Digital Marketing, a Salt Lake City firm that offers web development services along with marketing and SEO, offers the following in terms of defining website quality:
1. Visual Appeal
Because it takes less than a second for a visitor to form an opinion of a company based on its website, the first element to be considered is visual appeal. A site needs to look modern. It also needs to be easy to look at. That means its color scheme should be neutral; the fonts should be easy to read; graphics should be utilized sparingly and be unobtrusive in their display.
2. Simple Presentation
Next up, information needs to be offered by way of a simple presentation. This is especially important on a site’s home page. If a page is too complicated – which is to say there is too much information packed into the provided space – visitors will find it overwhelming. That is no way to create a good first impression.
3. Intuitive Navigation
If visitors make it beyond the home page to start digging around, intuitive navigation becomes a critical element. Users should be able to utilize a minimum number of clicks or taps to get to the information they want. Although there is no hard and fast rule, a general rule of thumb in web development services is no more than three clicks or taps.
4. Helpful Content
Whether you are talking an e-commerce site or one offering information about plumbing services, users want helpful content. They do not want to visit a website only to find out that it doesn’t answer their needs. A quality website takes care of visitors’ needs by offering quality content.
These four factors are just the starting point for quality web development. Needless to say that a company’s website speaks volumes about its brand. To truly impress, there is no substitute for professional web development services. DIY tools can help get a site up quickly, but they don’t create quality all by themselves.